About Us

At HMI Sofia Trade Company, our story is one of resilience, passion, and a deep connection to home.

Over 15 years ago, a shared longing for familiar flavors ignited the vision to create a company that would bridge cultures and bring the authentic taste of home to those living far from it.

What began as a simple idea has evolved into a thriving global distribution network, with Sofia, Helen, and Yakoub standing as trusted trademarks in the food industry.

Our mission is grounded in the belief that “might be discovered" – that behind every product we deliver, there’s a story of tradition, quality, and authenticity waiting to be shared.

Today, as exclusive distributors of leading global brands, we are committed to bringing the richness of authentic flavors from our home to yours, delivering only the best products with every order.

8+
Trusted partners
2k +
Big projects
60+
Trusted partners
Our Mission

We are committed to providing fresh, high-quality products at fair prices.

Our labels reflect our integrity, and we take pride in offering products that meet the highest standards of quality and safety.

With a dedication to excellence, we ensure that every item we deliver brings value and satisfaction to our customers.


Our Vision

We aspire for our brands to be present on your table every day, becoming a part of your cherished family memories and special moments.

With our commitment to quality and excellence, we strive to offer trusted products that add real value to your daily experiences and accompany you in every meal.